Charlie Cunningham-Reid

Charlie Cunningham-Reid is head of corporate affairs and communications at Japan Tobacco International U.K. (JTI).

After studying business and finance at Anglia Ruskin University in Cambridge, England, he started his career in 1990 in the music industry, working in marketing positions at MRIB, BMG Records and Virgin Retail Europe.

He joined JTI in 2001 and held a variety of marketing and general management roles in Geneva, Switzerland; Sofia, Bulgaria; and Bucharest, Romania; before returning to the U.K. in 2015.

His role at JTI U.K. includes responsibility for political and regulatory developments, anti-illicit trade initiatives, communications and community investment activities.